INFORMAL COMMUNICATION NETWORK

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 INFORMAL COMMUNICATION NETWORK

Definition:
The Informal Channel Network or Grapevine Network shows the pattern of the communication, i.e. how the informal communication passes from person to person.




1.Single Strand Network

Under this communication pattern, the information flows from one person to the next person in the network.

Such as, one person will give information to another person who will communicate it to the next person and similarly the third person will also communicate the same message to the next person in the network and so on.

This type of chain is less reliable and accurate to pass on the message. Here, the communication process is linear.

                                                 
                                                     Single Strand Network




2.Gossip Chain Network

In the gossip chain network, there is an individual who tells the message to all other members in the network directly. (A) is generally the central person who seeks out and transmit information to other members.

Here, every person in the network communicates with each other informally. This network is often used when the subject matter is unrelated to the nature of the job.



Gossip Chain Network





3.Probability Chain Network

Under this communication pattern the information passes randomly from persons to persons. Such as, there is an individual who acts as a source of message selects any person randomly in his network to communicate the message.

That second person will again, select another person randomly and passes on the message to him, likewise the communication flows to different people chosen randomly.

Here, the source of information for each member of the network is different. This communication pattern is used when the information is interesting, but not significant.

                                               
                                                 Probability Chain Network
                                              





4.Cluster Chain Network

In the cluster chain network, there is an individual who, acts as a source of a message, transmits information to the pre-selected group of individuals out of whom few individuals again tell the same message to other selected group of individuals. Likewise, the chain continues, and the message reaches to all in the network

This pattern is similar to the telephone tree, wherein one person calls other two persons, then these two persons call other three persons and again these three persons are expected to call other three persons. Likewise, the information gets transmitted to all persons connected to the telephone network.

This is the most common form of informal communication network.


Cluster Chain Network




Grapevine


Grapevine is a form of informal communication, operates both in internal and external informal channels which can contribute to and benefit the organization.

It describe the way gossip travels through the workplace.

Grapevine communication is informal workplace dialogue in its purest form: it is characterized by conversations between employees and superiors that do not follow any prescribed structure or rule-based system.

Grapevine communication spreads rapidly and likely touches each person throughout the organization. The social and personal interactions of employees determine the frequency and reach of grapevine communication. It is an inevitable byproduct of workplace communications.

Try watch the video below that explain about grapevine communication







MAIN CHARACTERISTICS OF GRAPEVINE 

  • It is not controlled by management
  • It is mainly controlled by employees
  • It serves the self-interests of those in the group
  • It usually has branches going in all directions and spreads rumours quickly
  • It is perceived by most employees as being more believable and reliable than formal communication from top management.



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