FORMAL COMMUNICATION CHANNELS
1)DOWNWARD COMMUNICATION Downward communication refers to the messages and information that proceed vertically down the chain of command from managers who communicate in a downward direction with employees that report to them. In other words, downward communication flows from individuals in higher levels of the organization to those in lower levels. It is arguably the most familiar and obvious flow of formal communication. Downward communication is used by group leaders and managers to assign goals, provide job instructions, inform employees of policies and procedures, point out problems that need attention, and offer feedback about performance. A communication from the general manager of a company to the branch managers is an example of downward communication. Other examples of communication conveyed in downward direction include annual confidential reports, performance appraisals, notices, project feedback, announcements o...